louis vuitton

Spearheaded Wilson’s landmark return to the NBA with its first-ever collaboration with Louis Vuitton, creating a highly coveted collection featuring a debossed official-size basketball, glass mini board, and mini basketball. Harnessed Louis Vuitton’s iconic NBA relationship to position Wilson at the intersection of sport and luxury, elevating brand desirability on a global scale. Directed cross-functional teams across product, marketing, and GTM execution, delivering a globally celebrated, culturally resonant partnership. Crafted strategic briefs and storytelling frameworks that ensured every collaboration reinforced Wilson’s long-term luxury brand vision.