nfl

I led Wilson’s NFL partnerships and collaborations, from on-field product approvals to high-profile cultural activations. Highlights include collaborations with TB12 Tom Brady, Kith for NFL, and Super Bowl performers such as The Weeknd and Usher, as well as delivering pinnacle NFL events and Super Bowl on-field product from XLVI–LIV. By combining product innovation, brand storytelling, and strategic partnerships, I elevated Wilson’s presence across sport and culture while shaping long-term product strategy and GTM execution for the licensed and collaboration portfolios.