nba + WNBA

At Wilson, I led NBA and WNBA collaborations that expanded the brand into new cultural spaces. Highlights include Wilson’s most luxurious collaboration to date with Louis Vuitton, WNBA’s first woman-focused collaborations drops with Ari Chambers, Beija Velez, and Andrea Bergart, as well as Trae Young MVP collaboration drops and the Tissot x WNBA limited-edition watch. I defined collaboration strategies across heritage-driven products, IP- and material-focused launches, experiential campaigns, and 1-of-1 creative stunts, blending product, culture, and storytelling to elevate Wilson’s relevance well beyond sport