OFF-WHITE

I led two groundbreaking collaborations with Off-White: the limited-edition Evolution basketball and the premium Airless basketball. Each launch balanced Wilson and Off-White brand guidelines while creating campaigns that were both unique and visually connected. The Airless basketball—a first and only, with just 10 sold globally—marked a true innovation and cultural statement. These collaborations also made history, featuring Wilson basketballs on the Paris Fashion Week Womenswear Fall/Winter 2024-2025 runway, showcasing the brand’s ability to merge sport, design, and luxury on a global stage.