highsnobiety

Led Wilson’s first multi-sport collaboration with Highsnobiety, spanning basketball, pickleball, and golf, elevating the brand’s presence across diverse athletic communities. Directed cross-functional teams across product development, marketing, and GTM execution to deliver a globally celebrated, high-profile partnership. Owned strategic brief development, ensuring each initiative reinforced Wilson’s long-term brand growth and storytelling. Crafted a cohesive, culturally relevant campaign that resonated across multiple sports and lifestyle audiences.