KITH

Spearheaded Wilson’s high-profile collaborations with Kith, including all basketball and football partnerships and the iconic BMW collaboration, which extended into Wilson’s racquet division. Positioned Wilson at the intersection of sport, lifestyle, and luxury, crafting globally celebrated campaigns that resonated across diverse athletic and fashion audiences. Directed cross-functional teams across product development, marketing, and GTM execution, ensuring seamless delivery of high-impact, culturally relevant collaborations. Owned strategic brief development, aligning every partnership with Wilson’s long-term brand growth and storytelling vision.