ADDITIONAL NOTABLE WORK

I’ve led projects spanning multiple platforms and product categories, bringing storytelling to life across luxury, art, design, endemic and innovation. Highlights include collaborations with Drake’s OVO, Chicago artist Hebru Brantley, Shark Week, LeBron James’ Uninterrupted, niche brands like Bodega and Undefeated, and luxury powerhouse MCM. Through curated storytelling, strategic pricing, channel segmentation, and innovation roadmaps, I strengthened brand equity and optimized category impact across diverse franchises.